Understanding consumer behavior is a essential aspect for any business that aims to success. By exploring the science of persuasion, marketers can effectively influence consumer decisions. This involves understanding factors such as motivation, beliefs, and attitudes to craft compelling initiatives. Marketers can leverage cognitive principles … Read More


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especially, when acted upon, marketing analytics may lead to better source and demand planning, price optimization, and strong direct nurturing and administration – all of which results in larger profitability. Check out the movie beneath To find out more about ROI, and subscribe to our YouTube channel for more explainer information! KPIs are i… Read More